National Federation of Women's Institutes

Women’s Institute


The NFWI provides women with educational opportunities and the chance to build new skills, the opportunity to take part in a wide variety of activities and campaign on issues that matter to them and their communities. We have worked with the WI on their annual reviews for over five years. In addition, we recently created their centenary logo and have helped bring some important research reports to life using engaging infographics.

In their 100th anniversary year celebrations, the WI were keen to produce an engaging annual review, capturing the beating heart of the charity and telling the story of the previous 12 months’ activities. It was celebrations all round! Using a fresh and contemporary style, we created an image-led, bold and welcoming piece that was received very well by its members.


“It was a pleasure to work with Matt and Nicky throughout the design of the latest WI annual review. As with most projects of this scale, there was a lot of written content to balance alongside photography, but Incorporate managed to produce an eye-catching and visually appealing review that included lots of text without compromising on design. Overall the review has received wide-spread praise within the organisation and we are looking forward to working with Incorporate on producing something even better for this year’s review.”

Head of PR