Leading wholesaler Alliance Healthcare supply and deliver health and beauty products to approximately 5,000 independent pharmacies within the UK. In September 2011 they launched Counterskills, a series of workbooks aimed at pharmacy counter assistants, each of which focus on a specific healthcare area. The idea is that these will help keep their knowledge up to date, ensuring the best possible care is given to customers.
Having successfully pitched for the project, Incorporate created the design and produced the artwork for the entire bi-monthly publication, including sourcing imagery and taking pack shot photography where necessary. We then handled the complete process of print and fulfilment of the final packs.
The training programme is still in its infancy so results are not available at present however effectiveness of the project will be measured on the number of wall charts and answer sheets that are returned following the first six workbooks.
Client: Alliance Healthcare UK
“Producing a bi-monthly publication like Counterskills requires an agency to have a range of important skills. Having worked with Incorporate for many years we were confident that they would come up with the goods to create a good looking, easy to read product that fits within our brand guidelines and all delivered to tight deadlines.”
Chrys, Category Marketing Manager, Alliance Healthcare